http://www.washingtonpost.com/blogs/on-small-business/post/how-do-you-use-twitter-and-facebook-for-marketing/2012/04/20/gIQA7NXwZT_blog.html
As Facebook and Twitter grow, so does the need to use these sites to marketing. This article states that companies share three types of content on these sites: Useful information, information that is on-brand and fun and to share special opportunities with our fans. Companies are using these sites more because it is easier to get their information out there and consumers use it because it is free. They are able to look up products easier before they decide to go out and get them. I feel that as social media continues to grow, companies are going to focus more on marketing their products and brands on social network sites because of the opportunities you can get from them.
I totally agree with you companies are starting to move towards these sites in order to advertise because everybody is getting involved on these sites so new product ideas will spread quicker. I am sure that in the near future a new site will become popular and companies will start to advertise on these as well.
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