Naming new sports arenas

As the Sacramento Kings are looking to build a new arena and stay in the Sacramento area, some company will be bidding to get their name on the new building. This is a good way to advertise because the company's name will always be mentioned whether it be on the ticket stubs or just numerously mentioned when the game is televised on T.V. Teams don't have the money to spend on their own so whichever company bids the most, helps pay for the new arena. Almost every arena, football stadium or baseball stadium is named after a company with the exception of Yankee Stadium because obviously the Yankees can afford to keep their own name and it's one of the most well-known stadiums in the country. You have Citi Field for the Mets, TD Garden for the Celtics/Bruins, Gillette Stadium for the Patriots and so on. So it may cost the company a large sum to get their name up there but in the long run they are advertising themselves as long as their name stays on the building.