Sunday, April 29, 2012

The Avengers

One of the most anticipated movies of the summer comes out this Friday. They have been advertising The Avengers on television and the internet pretty much since the end of last year and it's less than a week away from premiering in the United States. I was never a comic book reader growing up but I have watched all the superhero movies that have come out that preceeded this movie. The movies are compiled of A-list actors that have helped bring comic book characters to real life. If you haven't seen The Incredible Hulk, Iron Man 1&2, Thor or Captain America, I would advise you to if you plan on seeing this movie. The sky is the limit for the revenues this movie can bring in because of the nicely done advertising and how well the movie incorporates all the ones that proceeded it.

Sunday, April 22, 2012

Using Twitter and Facebook for marketing

http://www.washingtonpost.com/blogs/on-small-business/post/how-do-you-use-twitter-and-facebook-for-marketing/2012/04/20/gIQA7NXwZT_blog.html

As Facebook and Twitter grow, so does the need to use these sites to marketing. This article states that companies share three types of content on these sites: Useful information, information that is on-brand and fun and to share special opportunities with our fans. Companies are using these sites more because it is easier to get their information out there and consumers use it because it is free. They are able to look up products easier before they decide to go out and get them. I feel that as social media continues to grow, companies are going to focus more on marketing their products and brands on social network sites because of the opportunities you can get from them.

Sunday, April 15, 2012

Naming new sports arenas

As the Sacramento Kings are looking to build a new arena and stay in the Sacramento area, some company will be bidding to get their name on the new building. This is a good way to advertise because the company's name will always be mentioned whether it be on the ticket stubs or just numerously mentioned when the game is televised on T.V. Teams don't have the money to spend on their own so whichever company bids the most, helps pay for the new arena. Almost every arena, football stadium or baseball stadium is named after a company with the exception of Yankee Stadium because obviously the Yankees can afford to keep their own name and it's one of the most well-known stadiums in the country. You have Citi Field for the Mets, TD Garden for the Celtics/Bruins, Gillette Stadium for the Patriots and so on. So it may cost the company a large sum to get their name up there but in the long run they are advertising themselves as long as their name stays on the building.

Sunday, April 1, 2012

WrestleMania 28

Just like a lot of kids growing up, I loved to watch wrestling. And just like a lot of people I know, I grew out of it in middle school or sometime around there. When I heard The Rock was going to wrestle at WrestleMania 28, I knew I had to watch it. WrestleMania is the Super Bowl for the WWE. It is watched worldwide by millions of people who want to be entertained. I know the WWE is staged but they know how to put on a show on for the fans. These wrestlers are great athletes and have unbelievable skillsets. Everytime I checked my Twitter during the event, there were four or five things trending worldwide that were related to the show and it really showed how social networking is evolving everywhere. Watching WrestleMania really brought me back to my younger years and I'm not going to lie, it was really fun to watch; it made me feel like a kid again. Did anyone else watch WrestleMania or into wrestling when you were younger?